This generation is a savvy one: bit by bit we’re moving away from big companies in the skin care and beauty industries, because we’re learning more about the long lists of chemical ingredients in their products. We’re choosing natural ingredients over synthetic ones that have harmful side effects. Product by product, we’re making better decisions for our health by choosing brands that are safer for our bodies and the environment—and we’re enjoying the benefits of captivating scents and brighter-looking skin while we’re doing it.